Post by account_disabled on Dec 20, 2023 20:11:52 GMT 10
So much so that in the term “GIF” became. Today, these animated images abound in social networks, chats, emails, articles, advertising campaigns and media. This trend shows no signs of disappearing anytime soon. In fact, in just years the GIF bank Giphy has already surpassed Snapchat and Twitter in number of users, with nearly million users per day (Snapchat has and Twitter, million) . The use of these images begins to compete with that of emojis , becoming a powerful means of expression. Advantages of GIFs for your content marketing strategy According to Alex Chung (CEO of Giphy) , if a picture is worth a thousand words, “the average GIF contains frames, so it is capable of conveying up to , words.
The same as an average novel.” Although the comparison Special Data between a GIF and a novel seems very exaggerated to me, it does reveal the power that gifs have to transmit emotions and information quickly and without much effort. Here are other great advantages of this format: As I already mentioned, GIFs are lighter than videos, so they can be easily viewed from any type of device, including mobile phones. They can be inserted into emails and, unlike videos, they play automatically, increasing the chance of them being viewed. It is inevitable to see them. GIFs capture attention, make us understand any concept more easily and remember it for longer.
GIFs can be used to animate infographics and bring to life ideas that would otherwise be harder to explain. They generate emotional impact. They can make you laugh, remember, inspire, question, surprise or motivate reflection in just a few seconds. They can help give brands notoriety and generate engagement with their target audience. Such is the case of Coca Cola with the GIFt microsite , part of the “Taste the feeling” campaign, in which the same users created and shared GIFs that expressed the sensation of taking a drink. Coca Cola. Source: They are incredibly viral. According to Hubspot, visual content is times more likely to be shared on networks than other types of content.
The same as an average novel.” Although the comparison Special Data between a GIF and a novel seems very exaggerated to me, it does reveal the power that gifs have to transmit emotions and information quickly and without much effort. Here are other great advantages of this format: As I already mentioned, GIFs are lighter than videos, so they can be easily viewed from any type of device, including mobile phones. They can be inserted into emails and, unlike videos, they play automatically, increasing the chance of them being viewed. It is inevitable to see them. GIFs capture attention, make us understand any concept more easily and remember it for longer.
GIFs can be used to animate infographics and bring to life ideas that would otherwise be harder to explain. They generate emotional impact. They can make you laugh, remember, inspire, question, surprise or motivate reflection in just a few seconds. They can help give brands notoriety and generate engagement with their target audience. Such is the case of Coca Cola with the GIFt microsite , part of the “Taste the feeling” campaign, in which the same users created and shared GIFs that expressed the sensation of taking a drink. Coca Cola. Source: They are incredibly viral. According to Hubspot, visual content is times more likely to be shared on networks than other types of content.